A POPULAR grocery chain is set to bring an amazing new feature to stores that will attract thirsty customers.

Kroger is following stores like Wegmans and Whole Foods by implementing beer stations in a couple of lucky stores.

Coming this fall, customers in Cincinnati, Ohio, will be able to purchase craft beers and wine fresh from the tap.

"Wine and growler bars are a natural evolution for our adult beverage departments," said Kroger's national beer coordinator Jason Milburn.

"By adding growlers, we are able to introduce our customers to new and emerging breweries that are only available on draft."

Growlers are usually glass, ceramic, or stainless steel containers used to transport draft beer.

Kroger announced that you can bring your own container to the beer station or purchase one of their 32-ounce or 64-ounce growlers in-store.

The large grocery chain has implemented beer stations in other cities like Columbus and Atlanta in order to promote local business and encourage shoppers to return to brick-and-mortar locations, USA Today reported.

"It gives our customers a great experience in-store and offers them more variety, hard-to-find beer items, and the ability to support local breweries in an entirely new way," said Milburn.

To promote the new beer stations, Kroger is planning tons of exciting tasting events on weekdays and weekends.

Pints and flights for tastings will also be available for purchase.

Kroger has announced a slew of new exciting changes including a membership program that can save families at least $100.

The Kroger Boost scheme could offer cash-strapped Americans a helping hand as they feel the squeeze amid inflation.

Shoppers that sign up can save $100 on Speciality Brands and can take advantage of a range of deals on offer.

Customers can get 20 percent off cheese collections and a Vitacost order for example.

It costs as little as $59 a year to access the perks of Kroger Boost, which includes fuel discounts and free next-day delivery.

Motorists will get fuel points for every dollar spent on groceries and general merchandise.

And, every 100 points will see motorists get 10 cents off every gallon up to $1.

But, those that have opted in to the store's $99 a year membership program will be able to get their groceries delivered for free in as little as two hours.

But, customers must spend a minimum of $35 to qualify for the perk.

Shoppers will also get offers uploaded onto their Kroger loyalty card.

Financial journalist Natasha Gabrielle penned in a Motley Fool article: “If you dislike grocery shopping and want to save time, the delivery perks could be well worth the yearly cost.

“You could save time by not having to do the shopping yourself and can also save time by avoiding sitting in traffic.”

Gabrielle warned: “If you’re not using these programs, you may be missing out on savings.”

Kroger bosses have claimed a shopper’s membership “pays for itself” on day one of signing up for the program.

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