Bar Magazine | Developing Premium Bar Excellence | Sober October with New London Light

2022-10-15 07:18:57 By : Mr. Rick Tang

Sacrifice nothing this Sober October with New London Light, a bold collection of contemporary non-alcoholic spirits and aperitifs from the multi award-winning distillers at Salcombe Distilling Co.  Thanks to innovative flavour combinations and a pioneering production process, New London Light (NLL) is setting the global standard in taste for the fast-growing alcohol-free spirits category, ensuring that alcohol-free no longer means second best. 

Available in three expressions ‘First Light’, ‘Aegean Sky’ and ‘Midnight Sun’, New London Light can be enjoyed straight up, with tonic, or as part of a cocktail.  New London Light ‘Midnight Sun’ is now available to buy in selected Waitrose stores (RRP £27.50, 70cl, 0% ABV). Plus following a successful trial period NLL ‘Midnight Sun’ has now been rolled out across the Hall & Woodhouse managed estate and added to the permanent menu. 

Serving the alcohol-free community as well as the growing market of drinkers wanting to reduce their alcohol intake, NLL provides options that will make it easy to create new habits.  With all natural ingredients and no artificial flavours or added sugar, consumers can rest assured they are drinking something pure.  They can also be sure they are doing some good, since every bottle purchased in the UK helps protect and regenerate Seagrass, with 1% of sales donated to the Marine Conservation Society.

New London Light ‘Midnight Sun’

As unique as the rugged Nordic coast from where it takes its inspiration, New London Light ‘Midnight Sun’ is a layered and elegant non-alcoholic aperitif combining wild coastal berries, fresh kelp and pine.  On the nose there is a delicate combination of floral elderflower and fresh pine with a hint of berry sweetness and herbaceous dill.  Sweet yet complex berry flavours are found on the palate with a touch of salinity from kelp and samphire.  Floral notes of elderflower and resinous pine provide a full spectrum of flavour.  The finish is long and lingering with natural sweetness making way for elderberry tartness, dryness from sage and pine and lasting sense of the sea from the subtle flavours of kelp. 

‘Midnight Sun & Tonic’   

New London Light ‘Midnight Sun’ is best served in a ‘Midnight Sun & Tonic’ to give a new perspective on complex flavour combinations.

50ml New London Light ‘Midnight Sun’ 

150ml Premium light tonic water 

Fill a highball glass with ice 

Add a large measure of New London Light ‘Midnight Sun’ 

Add 150ml of Premium light tonic water 

Garnish with 1 raspberry and a mint leaf 

Gently stir and serve  

This crisp, fragrant, and ultimately thirst-quenching serve is like taking in a deep breath of fresh Nordic air in the glowing Midnight sun. 

50ml New London Light ‘Midnight Sun’ 

Muddle 3 blueberries in a cocktail shaker, before adding the New London Light ‘Midnight Sun’, lime juice and honey water

Fill with ice and shake for 15 seconds  

Double strain into a chilled highball over ice  

Top with dash water with wonky raspberries 

Garnish with a sprig of dill and 2 blueberries

*To make the honey water, add 100ml of honey to 100ml of boiling water in a jug and stir until the honey has dissolved. Place in the fridge to cool before using. 

Named after an optical phenomenon when red light appears on high mountains, this sour style serve takes all of the berry and pine flavours from the land of the Midnight Sun and showcases them effortlessly.  

50ml New London Light ‘Midnight Sun’ 

15ml Lime juice 

15ml Honey water* 

3 x Fresh raspberries 

Freeze-dried raspberries to garnish  

Add New London Light ‘Midnight Sun’, lime juice, honey water, cranberry juice, fresh raspberries, and aquafaba to a cocktail shaker and dry shake without ice for 15 seconds  

Add ice to the shaker and shake hard again for a further 15 seconds 

Double strain into a chilled tumbler over ice

*To make the honey water, add 100ml of honey to 100ml of boiling water in a jug and stir until the honey has dissolved. Place in the fridge to cool before using. 

New London Light ‘First Light’, ‘Aegean Sky’ and ‘Midnight Sun’ are all available from  salcombegin.com, RRP £27.50 for a 70CL bottle, 0% ABV.

For further information about Salcombe Distilling Co. and New London Light visit salcombedistilling.com and follow on Instagram and Facebook at newlondonlight.