Plant Milk Markets to Kids With Ripple As Big Dairy Pushes Back - Bloomberg

2022-06-10 21:16:06 By : Ms. Julia Zhu

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The latest front in the battle for milk’s future goes right at the struggling dairy industry’s biggest consumers.

Plant milk is on the cusp of another boom as the industry courts a huge demographic it has ignored so far: children.

Using colorful bottles of oat and pea milk packed with protein and prebiotics, the category is winning over parents. At Ripple Foods, a startup that has raised more than $200 million, its plant-based option for kids has more calcium and vitamin D than cows’ milk. Sales of the offering have more than doubled expectations since launching in 2021, and distribution is increasing by more than 10,000 locations this year, including its debut in Kroger, America’s largest grocery chain.